How genuine are you, really? How do you feel when you speak to a prospect? Are you fumbling with words, trying to use old "sales techniques" to work them into buying your product? There are so many sales people who try too hard to be "genuine," yet this is precisely why they are not truly genuine.
In order to present yourself in an authentic manner there are three questions you should ask yourself.
1. Do you believe in yourself and your product enough to sell it to your closest friends and relatives and be comfortable with seeing them after they buy it?
2. Are you able to comfortably stand before anyone of any stature and engage in a meaningful conversation on any number of topics without having to mention what you sell? Can you connect with people on more than a superficial level?
3. When you encounter someone who could benefit from your product, do you comfortably perceive that you are helping that person make an educated, value based decision? Do you have their best interest at heart?
Notice how the word comfortable keeps showing up in these questions? How comfortable are you with yourself and your product or service?
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