Tuesday, November 19, 2013

Are You Thinking Mobility?



If we look at technology advancements over the last decade, the majority of development has been aimed at mobility. Laptops have almost made the desktop obsolete, while the tablet is now beginning to overshadow the laptop. Smartphones will soon enough make the old "dumb" phone obsolete very soon, and there are still huge developments on the way where the smartphone and tablet will most likely merge. The desire for media access on the go is the driving factor in all of these types of advanced tech devices.

New companies are figuring out ways to function more efficiently at less cost than their predecessors. Businesses are figuring out ways to maximize the time of their employees, and more employees are filling more than one role in their company. This means they may not be able to spend the entire day in an office. They may need to take calls and send email files while they are moving from one place to another. Whether they are in an airport, going to a client meeting, taking their lunch break or merely driving between locations, people need to stay connected.

The two primary ways of staying connected are by phone and email. Smart phones have changed the way we communicate. We are able to have a phone conversation in most places, and with the integration of data, we can also send and receive emails. Access to the Internet on the smart phone in conjunction with the latest apps has now started a revolution as to how we conduct business. We are no longer limited to a phone call or an email. We can actually access pertinent data we need to engage clients.

With high speed data available and apps which integrate into our databases via the Cloud, technology is on the verge of making large office spaces obsolete. As our databases and applications move into the Cloud, we can now begin to conduct business on a tablet with touch of an app! For example, you can conduct a webinar on your tablet, or have a face to face meeting with a client across the globe with Skype, Facetime, or other apps. You can send texts, emails or important data files easily without setting foot in an office. The latest advancements are aimed at offering even more mobile functionality. The latest smart phone manufacturers are pushing the envelope, and some are working on a fold-able phone as we speak. These will provide the compact usability of a phone, with the larger display of the tablet when opened.

What does all of this mean for those in the sales industry? It means that mobility is going to play a key role in the future success of your company and product. This of course does not mean you have to be in the smart phone or tablet business, but you may want to consider how you, your company and product interfaces with these mobile devices. Does your company have a mobile app that can be utilized by your customers? Can you work effectively out of the office when you need to? Do you utilize all of the advantages of mobility solutions to make the most of your time and efforts, like a soft phone on your smart phone so you can take and make calls off of your phone system from anywhere? Are you thinking mobility? You should be!


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