BMW's Marketing Videos

As you know, I am a huge BMW fan. Aside from that there is much to be learned from their marketing strategy. One great way to market your product and company is to produce videos. They can be product specific or they can be testimonial videos. Visual forms of marketing are always very effective in pulling your targeted audience into your "zone." Watch the two videos below and see how well done they are! Then figure out a way to do something for your YouTube channel and website!

The Economy: A Curse and a Blessing (Utilizing Social Media)

Today's extremely competitive economy is both a curse and a blessing. For those who want to run their business on an antiquated model, a decade behind the times, it is a curse. Those who are taking advantage of new technology and learning a more personalized way of doing business are seeing it as a blessing. The Internet and social media have changed the way we do business. We are now connected to one another in a variety of mediums which are able to communicate data in a very personalized manner. No longer do we have to fly all over the country to introduce ourselves to prospects. It no longer takes millions of dollars for a start-up company to compete against the big boys. Now you just have to be smarter, more creative, and more personable.

Every day you wait to engage in social media, you fall behind your competition. Devote an hour a day to Twitter, Blogger, Facebook, LinkedIn, and YouTube. Write interesting articles that offer value to people, and create videos for YouTube so people know who you are and can identify with you on a personal level. Find ways to add value through these avenues and find ways to be creative in making new contacts with people. Remember, be personal. Tweeting out advertisements for your business all of the time is not a great way to build rapport with people. It would be like you going to a dinner party and blabbing about your company and product all night to everyone you meet.  Once they know and like you, they will know what kind of business you have, and be willing to do business with you when the opportunity presents itself.