As you know, I am a huge BMW fan. Aside from that there is much to be learned from their marketing strategy. One great way to market your product and company is to produce videos. They can be product specific or they can be testimonial videos. Visual forms of marketing are always very effective in pulling your targeted audience into your "zone." Watch the two videos below and see how well done they are! Then figure out a way to do something for your YouTube channel and website!